The benefits of eMarketing
Email Marketing is an excellent way to keep in contact with your customers, or introduce your services. You aren’t relying on customers remembering to visit your site, or responding to a printed advertisement.
Personalised emails which suit the particular interests of that customer, instead of sending costly generic brochures.
You only pay for people you are actually sending to, instead of mailing an unknown audience.
You can collect personalised data and track interest through links that can be written into your campaigns, helping you work out what works best for you.
Why email marketing works
- It’s cost effective – There are no associated printing costs and you can get your message delivered for a fraction of the traditional mailing costs.
- It’s immediate – Email marketing generates an immediate response, the majority of your recipients will see your message in the first 24-48 hours.
- It’s relevant – Email marketing makes it easy to target your subscribers using a variety of criteria such as demographics and past campaign behaviour (clicking a certain link). This way you can ensure your message will go to the individual that will be interested in your offer.
- It’s completely measurable – More than any other form of marketing, email marketing can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Below are just some of the analysis tools available to you via our eMarketing system
See how your email marketing campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Our recipient activity report lets you get down to some serious detail on your email marketing campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not. This can be used as a very successful marketing indicator.
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full – whatever the reason, they didn’t get your email and we’ll tell you why.
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?