Some of Royal Mail’s customers have talked to them about both their intention to do this and the timescales in which printing was due to start. They listened to the comments and, as a result, chose to take some additional time to consider their plans for the introduction of the Royal Mail mark. This included providing a longer period of time than initially advised, before implementing any changes.

To confirm, the Royal Mail will not now be deploying the application of this new mark from mid-September.

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Royal Mail’s postmen and women do a fantastic job delivering mail to 29 million addresses across the UK six days a week. In recognition of their dedication, Royal Mail will start applying a mark on all UK machine sorted letters to ensure their people get the acknowledgement that they deserve. From the middle of September all machineable mail will feature the mark: ‘Delivered by Royal Mail’.

To help you with future mailings, we recommend that if you choose to have slogans or creative artwork on your envelope, you should check the Mark Design Specification to determine where the Royal Mail mark may want to appear.  Please visit www.mailsorttechnical.com/Mark_Information for further details and the Mark Design Specification. New logo is detailed below:

Feel free to contact us should you wish to discuss this new implementation by the Royal Mail in any detail. As a provider of direct mail services we are happy to assist your relevant department in the accurate mailing of your items.

The reaction to this news has been greeted with mixed views, some of which are published by Printweek in an article on their website (see below):

See http://www.printweek.com/bulletin/printweekdailybulletin/article/1081487/dm-sector-slams-arrogant-royal-mail-mark-design-specification-change/

The items and views within this story are not shared by Platinum Print and are shown here as general industry news.