22
OCT
It certainly looks like the world of digital print is ready to take another huge step forward in technological development once again. The past fifty years have seen the switch from letterpress to the revolutionary litho process, we then had the introduction of black and white photocopiers and duplicators. Continue Reading →
VIGC developed Output Essentials as a tool to help designers gain quicker and easier access to options and information that is ordinarily hidden in Adobe InDesign drop-down menus. A panel enables the user to keep essential function icons on the screen as they work.
In its latest study, the Direct Marketing Association (DMA) found that response rates for physical direct mail campaigns are much higher than those posted by email versions.
Researchers conducting the association’s ’2012 Response Rate Report’ discovered that direct mail responses average 3.4 per cent - some way above the 0.12 currently being achieved by email.
This means letters created by printing machines are currently performing 30 times better than digital notes sent out by operators, according to bizreport.com. Continue Reading →
The Harrogate Hospitality Awards took place on Monday night (11th June) during a gala dinner at the Harrogate International Centre’s Royal Hall and once again Platinum sponsored the award for ‘Team of the Year’.
Platinum’s Mark Plummer duly presented the award on stage to deserved winners ‘The Majestic Hotel Team’. The first time he had presented such an award on the company’s behalf and in front of a packed house duly left him a little nervous. After struggling to open the envelope a quick and loud prompt from Janet Street-Porter left him shaking in his boots, a torn winner’s slip finally in hand! and the winners could be announced.
The Royal Mail are changing the rules regarding their printed PPI on envelopes and items of mailing. Don’t worry, Platinum will be updating designs where necessary – but just to let you know why things are changing and the reasons behind these changes you can read about it on the their website. Click Here
You will need to incorporate these design changes into your printing and mailing schedule over the next few months, but you must change over to the new PPI design by 2nd January 2013.
Yorkshire based print firm, Platinum Print has recently achieved the nationally recognised environmental accreditation ISO14001, confirming their on-going commitment to reducing their environmental impact, whilst also proving it is possible to do this, no matter what your industry.
Continue Reading →
25
MAY
After the successful establishment of our Platinum ‘social media’ platforms, our competition winners from the April ‘Win an iPod’ competition have been drawn randomly from the numerous entries we received. Read about them here…
We are please to announce as part of our ongoing commitment to reduce our Environmental impact we have now purchased the Renault Kangoo Z.E. fully electric van we trialled, it arrives early September. (and we are very excited).
Our delivery trials reported positives about the little green machine – it did well with the heavier items and even had enough ‘poke’ to get around town with great efficiency. Barry Cooper, our finishing and despatch manager, had the following comments to make: “This ZE Model is ideal for local deliveries with a range of 100 miles, Battery powered you re-charge the van using a normal 3 pin plug. It takes around 7-8 hours to be fully charged, an emissions free vehicle with the added benefit of no road tax! we are pleased with how the trial went and when you think of the big savings on running costs it looks good on paper too”.
Roll on September and keep your eyes peeled for our new addition! You can find out more about the van and its features here: http://www.renault-ze.com/en-gb/z.e.-range/kangoo-z.e./kangoo-van-z.e.-1939.html
Platinum are proud to introduce the ‘zedfold‘ leaflet. This new and exciting product is compact media for your wallet, purse or pocket.
This versatile product is ideal for that larger print idea, which you need to be handy and easily available.
Continue Reading →
Since its inception as the ‘Harrogate Business Market’ in 2007, we have supported the event are are once again pleased to announce we will be attending the ‘Yorkshire Business Market’ on April 30th. Keep updated during the event by searching for #YBM12 on Twitter
As part of our long term Environmental strategy, our despatch department had a weeks trial of the New Renault Kangoo electric van. This is no hybrid vehicle it is dependent on its battery alone! To make sure we could fully test this amazing vehicle our local Renault dealership loaned us the van on a trial basis. We tested it throughout last week with various heavy loads and various members of staff (Large and Small).
Our delivery trials reported positives about the little green machine – it did well with the heavier items and even had enough ‘poke’ to get around town with great efficiency. Barry Cooper, our finishing and despatch manager, had the following comments to make: “This ZE Model is ideal for local deliveries with a range of 100 miles, Battery powered you re-charge the van using a normal 3 pin plug. It takes around 7-8 hours to be fully charged, an emissions free vehicle with the added benefit of no road tax! we are pleased with how the trial went and when you think of the big savings on running costs it looks good on paper too”.
Praise indeed!
published by Print Monthly 23.01.2012 to see - click here
With social media becoming an increasingly popular medium of communication, Rob Fletcher investigates how your company can follow the trend and link in with others to help improve profits.
Has your company ever trended? Do you know how many likes you have? If you do not understand these terms, then it may be that your company is not using social media to its full extent.
Websites such as Twitter and Facebook are often not associated with business, but it seems that as we move further into the digital age, more companies are discovering how valuable it can in helping create profit. Millions of potential customers are already using the service all over the globe, leaving you just a few clicks away from interacting with them. And the best thing about them—they are all free to use. With so many businesses already taking full advantage of social media, why should you not also make the move into the interactive market place?
published by ROI360 to see: click here
Harrogate based print firm Platinum Print adopted Storefront resulting in a 15% increase in turnover with 2 million items ordered online.
Published by AD Communications 02.02.12 click here to view
Based in Harrogate, Yorkshire, Platinum was founded by David and Marina Wywill in 1988, and has seen a steady growth over the past 22 years to become the £2.5million turnover print service provider it is today. Platinum employs 26 people on its 18,000 sq ft site and has a range of accounts which include Bettys and Taylors bakery, Superbreak Holidays and Leeds Grand Theatre.
The company prides itself on its exceptional customer service, for which it is renowned, due to its ability to offer high quality print, short turnaround times and competitive prices. As a result, Platinum places a heavy emphasis on not only developing its employees, but also ensuring effective production practices and quality controls. This includes achieving the ISO 9001-2000 quality management standard, gaining Pantone accredited status in 2007 and working at a high standard to minimise its environmental impact. Continue Reading →
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