eMarketing.
The benefits of eMarketing.
- Email marketing is an excellent way to keep in contact with your customers, or introduce your services. You aren’t relying on customers remembering to visit your site, or responding to a printed advertisement.
- Personalised emails which suit the particular interests of that customer, instead of sending costly generic brochures.
- You only pay for people you are actually sending to, instead of mailing an unknown audience.
- You can collect personalized data and track interest through links that can be written into your campaigns, helping you work out what works best for you.
Why email marketing works.
- It's cost effective - There are no associated printing costs and you can get your message delivered for a fraction of the traditional mailing costs.
- It's immediate - Email marketing generates an immediate response, the majority of your recipients will see your message in the first 24-48 hours.
- It's relevant - Email marketing makes it easy to target your subscribers using a variety of criteria such as demographics and past campaign behaviour (clicking a certain link). This way you can ensure your message will go to the individual that will be interested in your offer.
- It's completely measureable - More than any other form of marketing, email marketing can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Some of our recent email marketing campaigns.
© 2009 Platinum Print Ltd | Park House | Hookstone Park | Harrogate | North Yorkshire | HG2 7DB | Tel: 01423 88 11 58